global marketing

global marketing
Mktg
a marketing strategy used mainly by multinational companies to sell goods or services internationally. Global marketing requires that there is harmonization between the marketing policies for different countries and that the marketing mix for the different countries can be adapted to the local market conditions. Global marketing is sometimes used to refer to overseas expansion efforts through licensing, franchises, and joint ventures.

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  • global marketing — ➔ marketing * * * global marketing UK US noun [U] MARKETING ► the activity of selling products or services in all areas of the world, or the plans and methods for doing this: »She joined the company in April as vice president of global marketing …   Financial and business terms

  • Global marketing — The Oxford University Press defines global marketing as “ on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives.”… …   Wikipedia

  • Global Marketing — Glo|bal Mar|ke|ting [ gloubl ] das; s <zu engl. global »weltweit« u. ↑Marketing> Bez. für weltweit angewandte Strategien zur Erschließung u. Sicherung von Absatzmärkten …   Das große Fremdwörterbuch

  • Global Marketing — ⇡ internationales Marketing …   Lexikon der Economics

  • global marketing — /ˌgləυb(ə)l mɑ:kɪtɪŋ/ noun using a common marketing plan to sell the same product or services everywhere in the world …   Marketing dictionary in english

  • Global Marketing — Glo|bal Mạr|ke|ting 〈[gloʊbl ] n.; s; unz.; Wirtsch.〉 international angewandte Strategien zur Erschließung u. Sicherung von Absatzmärkten [<engl. global „weltumspannend“ + market „Markt“] …   Universal-Lexikon

  • Marketing internacional — o marketing global se refiere a marketing ejecutado por empresas transatlánticas o a través de las fronteras nacionales. Esta estrategia utiliza una ampliación de las técnicas utilizadas en el país principal de la empresa.[1] Según de la American …   Wikipedia Español

  • Marketing Global — Marketing international Le marketing international est la promotion et commercialisation d une marque dans plusieurs pays, hors du marché domestique. Sommaire 1 Pourquoi faut il exporter ? 1.1 Saturation du marché domestique 1.2 Concurrence… …   Wikipédia en Français

  • Marketing global — Marketing international Le marketing international est la promotion et commercialisation d une marque dans plusieurs pays, hors du marché domestique. Sommaire 1 Pourquoi faut il exporter ? 1.1 Saturation du marché domestique 1.2 Concurrence… …   Wikipédia en Français

  • Marketing International — Le marketing international est la promotion et commercialisation d une marque dans plusieurs pays, hors du marché domestique. Sommaire 1 Pourquoi faut il exporter ? 1.1 Saturation du marché domestique 1.2 Concurrence mondiale …   Wikipédia en Français

  • Marketing research — Marketing Key concepts Product marketing · Pricing …   Wikipedia

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